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Yellow suggests optimism and happiness, this is because it is a bright colour and it resembles the colour of the sun and life. Some people might not like yellow because it is too bright therefore it might be hard to read.
Orange could symbolizes happiness and warmth and could also resemble the sun. It is a cheerful sociable colour, this could suggest that this is a very childish and child friendly.
Red symbolizes love and passion or danger and fire. it is often used on street signs. It stands out and is attention grabbing.
Light Red (Pink) is considered to be a very girly colour, often used for girls 16 and under. It is also another colour that is commonly used to symbloises love, compassion and nurturing. It has the power of red but softens it with the white.
Purple represents balance, the mixing of a hot/loud colour(red) and a cold/quiet colour(blue). It is an optimistic colour, symbolising happiness and contentment. It is a colour that could be applied to both genders, being feminine and masculine at the same time, appealing to everyone.
Green is the colour of growth, health and wealth. It is considered a male colour but can be either unisex dependsing on the shade of green. The mixing of Blue and Green makes Turquoise, a very desirable colour.
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