Asos is a fashion magazine, the word itself doesn't mean anything, its a brand name and maybe that's why its become so popular. It is short and simple, maybe reflecting the brands identity, but very big on the page. Nothing is covering it is filled in with bright bold colours which shows its importance. As well as the colours, it has a graffiti like design or writing and gradients within that could duplicate the effect of spray pains or stencils which shows individuality and the fact that it is urban and artistic.
Although this is firstly a fashion magazine, the people on the front cover are the popular girl group 'Haim' so it has music features within the magazine which then amplifies the interest. They are placed centrally and are all close together which shows union, family and friendship, it also makes it seem more relate able and casual and not intimidating like maybe other celebrities are portrayed for example super models.
There aren't any other pictures on the cover which draws more attention to 'Haim'. The other headlines are presented like headlines at a music festival which relates to the time this magazine was issued- in the summer- and is probably also why the girl group is on the front cover. Just under the masthead it reads 'summer smash hits' so this relates back to the festival season were both music and fashion is important. On one side it has names of the upcoming, new and fashionable bands and on the other side it has styles of clothing that are in fashion at that time. This re-enforces the fact that this is a fashion magazine with a music theme, and maybe the music side is bigger due to the fact that it is festival season...
The colours used on the front cover are pink, yellow, black and purple. This symbolises that this is a magazine for girls/women. Also the picture of 'Haim' stands for girl power, they are wearing black and white colours against a pale blue background to make the colours of the writing stand out so they complement each other.
Everything on the cover is in capitals except for the masthead, this makes it stand out. Its a kind of contradiction too because usually we use capitals to emphasize some thing but because the masthead isn't in capitals, its set apart and draws attention to itself. This reflect the type of magazine they aim to be- they stand out but not the stereotypically. They're different.
The titles and writing used on the cover are hardly sentences, they're short and snappy, to the point. This makes everything simple and doesn't give too much away so people would want to read inside. The mention of a popular TV drama 'game of thrones' could tempt the reader into reading as well as the fashion and music features.
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